“The face of a generation”. The term may be often thrown around today in the age of our screens being bombarded with visuals, but one in particular stands out. Whether or not you know Lucky Blue Smith, you’ve very likely seen him on a fashion campaign, runway or social media. Smith has arguably one of the most recognisable faces of the “Instagram-model” generation. The smouldering gaze, piercing blue eyes you can almost dive into, and jawline so sharp it could cut glass—it’s hard to miss. However, it’s not what Blue was blessed with genetically that makes him stand out; it’s what he’s done with it.
From appearing on numerous campaigns including Tom Ford, Moncler, and Versace to walking the runways of Jeremy Scott, Tommy Hilfiger and Moschino, along with appearing on a number of international BAZAAR and BAZAAR Man covers—it may come as a surprise to you that Blue only just turned 22 today. The Mormon model was signed to Next Model Management a decade ago at the age of 12. Fast forward to today, he has amassed 2.8m Instagram followers and counting.
In honour of his birthday, we look back at 10 of our favourite Lucky Blue Smith fashion moments.
1) Print On Print With KITH x Versace campaign
It takes a powerful face to stand out amongst clashing prints. Lucky Blue Smith fronts the opulent collaborative men’s capsule KITH x Versace campaign. Referencing 1990’s-era silhouettes with incomparable archive prints, the collaboration marked the first time the house’s Medusa logo was ever redesigned, which here bore the KITH logo.
2) Tailored Dandy At Brandon Maxwell Spring/Summer ’20
Lucky Blue was front and center at Brandon Maxwell’s menswear debut during his Spring/Summer ’20 runway. The ready-to-wear collection brimmed with modern, tailored separates but Smith stole the show in a polished suit paired under a draped under a black overcoat.
3) Chanel’s Vision In White
In 2017, Smith walked Chanel’s Fall/Winter 2017/2018 (womenswear) runway at Paris Fashion Week in a loose knitted beige sweater we all want to pass to our boyfriends during cuddle season.
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4) Star-Studded Rock-and-Roll Glamour
It’s no question that Lucky Blue Smith is a fervent muse of Tommy Hilfiger. In a collection inspired by fashion and pop culture performance, Smith sported another fabulous sweater, this time multi-coloured—worn during Tommy Hilfiger’s TOMMYNOW Fall 2017 show in London’s iconic Roundhouse music venue.
5) Hybrid Of Japanese Flavour With Urban Layering
In 2016, Lucky Blue walked the Dsquared Fall/Winter ’16 runway during Milan Fashion Week featuring a technicolour expression of sartorial sex appeal. Urban outerwear pieces were intensified by Japanese anime prints paired with a mix of leather and denim.
6) Tom Ford’s “Blue Steel”
Shot by Nick Knight, Lucky Blue fronted the Tom Ford Spring/Summer 16 campaign with his signature platinum blonde hair in one of his most prolific campaigns to date. At just 17, his piercing blue eyes paired with an electric blue blazer that sent shock waves through the fashion industry (and our system).
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7) Dystopian Chic
The end of December 2015 saw the unveiling of Philipp Plein’s Spring/Summer 16 campaign which starred Lucky Blue Smith in a futuristic world of glamour and metallic leather jackets. Shirts optional.
8) Nordic Dreams
Lucky Blue channeled a Nordic explorer in a surreal campaign that was lensed by Annie Leibovitz for Moncler‘s Fall 2015 campaign, which was shot on location in Iceland.
9) Red Carpet Arm Candy
In 2015 he proved to us why he’s probably the best arm candy for any red carpet. Smith wore Tom Ford to present Lady Gaga with an award at the British Fashion Awards.
10) Fantasy IG Crush
Just scroll through this Instagram if you’re still not convinced! With effortlessly tousled hair akin to the 50’s teddy boy and one of those “naturally lean” physiques, he is the ultimate fantasy combination of boy-next-door meets zaddy all rolled in one.
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