Duchess Meghan and Prince Harry‘s Instagram presence has always felt like a window into their lives, especially as the couple regularly share their own personal messages and photos on the platform. According to a report, the Duke and Duchess of Sussex have been “hands on” in every aspect of their social media journey.
BAZAAR.com‘s royal editor at large, Omid Scobie, told Yahoo! Style, “One of the ideas that came up in a brainstorm that both Harry and Meghan were involved in was to follow a different group of charities every month, giving small grassroots-led initiatives a platform to really promote themselves to the world and be noticed by the world.”
Scobie continued, “Harry and Meghan were so hands on in the beginning of the Sussex Royal Instagram account. They looked at a different color palette to choose the exact royal blue for their banner and their logo. It was Meghan’s idea to have white borders on all of their photos. She even knew about Instagram algorithms.”
Last week, Meghan and Harry initiated the 12 Days of Christmas on their account, highlighting 12 charities in the spirit of giving this festive season. The couple wrote, “It’s an important time of year to help those around you who may be less fortunate, or who would appreciate even the smallest act of kindness.”
This article originally appeared on Harper’s BAZAAR US.