Pantone Hopes Its 2019 Color Of The Year Will Make Life Brighter
Meet "Living Coral," a color that symbolizes our need for optimism
Photo: Courtesy
Pantone coral
We can all probably agree that 2018 hasn't been the best of years, for reasons I likely don't have to list out here. But with just a few weeks left until 2019, Pantone is hoping to usher some positivity into all of our lives in the New Year. To do so, the color company has declared "Living Coral," as its 2019 Color of the Year.
"Symbolizing our innate need for optimism and joyful pursuits, Living Coral embodies our desire for playful expression," the company explained of its color choice.
Related article: How To Pull Off Ultra Violet, Pantone's 2018 Colour Of The Year
Living Coral, which Pantone describes as "an animating and life-affirming shade of orange with a golden undertone," is meant to provide us with "comfort and buoyancy in our continually shifting environment"—similar to how coral reefs provide shelter and protection to their ocean habitats. In other words, if you're stressing out over the news and toxicity of social media (ahem, pretty much all of us), Pantone hopes this pretty hue will make you feel a little more optimistic.
Ideal for spring fashion along with beauty, home decor, and even the latest iPhone, Living Coral will likely take over as a color trend in more than one sector for 2019. It's also worth noting that the shade isn't too far off from millennial pink, the color that's dominated all arenas over the last few years, despite Pantone's other forecasting predictions. Living Coral follows Ultra-Violet, which was Pantone's Color of the Year in 2018 and Greenery, which was the Color of the Year for 2017.
Related article: Did The Fashion Industry Predict Pantone’s 2018 Colour Of The Year?
This article originally appeared on Harper's Bazaar US.
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