Unless you’ve spent the last few years holed up under an Instagram-less rock, chances are you’ve seen countless bloggers, influencers and tourists posing in front of Paul Smith’s giant pink wall in Los Angeles.
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The Melrose Avenue storefront has become a landmark in its own right, attracting #content lovers from across the globe as the perfect pink Instagram backdrop.
But after remaining the same solid pink hue since 2005, the famous wall just got a brand new look—and for a good reason. In honor of LGBTQ Pride Month, Paul Smith teamed up with Instagram to paint a rainbow mural replacing the iconic pink wall. The new street art installation packs just as much bold color as the original (and yes, it of course includes a bright pink stripe too) .
Now this is some Instagram #content you don’t have to feel embarrassed about staging.
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From: Harper’s BAZAAR US