Prince Harry and Duchess Meghan may be expected to phase out their “Sussex Royal” brand name following their decision to step down as senior members of the royal family.
“As the Duke and Duchess of Sussex are stepping back as senior members of the royal family and will work towards financial independence, use of the word ‘royal,’ in this context, needed to be reviewed and discussions are still ongoing,” a royal source tells BAZAAR.com. “As part of the process to transition the Duke and Duchess of Sussex into their new chapter—planning has been well underway around the launch of their new non-profit organization. Details will be shared in due course.”
The Daily Mail first reported the news.
Related article: Harry And Meghan To Lose HRH titles
Currently, the “Sussex Royal” moniker is a huge component of Prince Harry and Meghan Markle’s public persona. The couple’s official Instagram account, dubbed @sussexroyal has over 11.2 million followers and the couple have accompanying website for their brand under the domain sussexroyal.com. The pair have also been actively working on premiering their new charity organization in the coming months that was also expected to take on the Sussex Royal name.
Prince Harry gave insight into his and Meghan’s decision to step back from the royal family during an event benefiting his charity Sentebale late last month.
“The decision that I have made for my wife and I to step back, is not one I made lightly. It was so many months of talks after so many years of challenges. And I know I haven’t always gotten it right, but as far as this goes, there really was no other option,” Harry told the crowd. “I’ve accepted this, knowing that it doesn’t change who I am or how committed I am. But I hope that helps you understand what it had to come to, that I would step my family back from all I have ever known, to take a step forward into what I hope can be a more peaceful life.”
This article originally appeared on Harper’s BAZAAR US