When Prince Harry and Meghan Markle launched their own Instagram account yesterday, separate from that of Prince William and Kate Middleton, it was only a matter of time until they broke a million followers. Five hours and 45 minutes, to be exact.
According to Guinness World Records, the @sussexroyal account became the fastest account ever to reach one million followers yesterday. They did so in half the time of the previous record-holder, K-Pop star Kang Daniel, who hit a million in eleven and a half hours.
By the time the @sussexroyal account had been live for 24 hours, it had more than doubled its follower count, for a total of 2.6 million. Its sole post, a slideshow welcoming fans to the account, has racked up over 900,000 likes.
Happily, this social media success did not come at the expense of the couple’s previous online home, @kensingtonroyal. That account, which is now solely dedicated to Prince William and Kate Middleton, garnered an extra 200,000 followers or so after the launch of @sussexroyal. (The royal experts at @Gertsroyals provided some useful screenshots, complete with timestamps, to back this up.)
It seems the royal couple may be coming to Twitter soon, too. As of yesterday, the @sussexroyal Twitter handle belonged to someone named Kevin Keiley, who hadn’t tweeted since 2014. Kevin’s account has since been moved to the handle @sussexroyal2—likely paving the way for Meghan and Harry’s Twitter debut.