While you were still mastering the art of walking at 12 months, Princess Charlotte generated a cool $4.5 billion (approximately £3.1 billion) for the UK economy as her first birthday milestone. According to WWD, the young royal has caused baby clothing sales to skyrocket since she first made her debut outside of London’s St. Mary’s Paddington Hospital last year.
The “Princess Charlotte effect” will uplift the UK economy with a net present value of $4.5 billion (approximately £3.1 billion), significantly higher than that of older brotherPrince George, who is valued at $3.4 billion (approximately £2.3 billion), according to a new study conducted by Brand Finance.
Charlotte’s fashion influence began the day she left the hospital in a GH Hurt & Sons merino shawl: Within minutes of news coverage, orders began flowing through the small company’s website, bringing over 100,000 viewers in the following days.
Similarly, after the young royal was photographed wearing a pair of Emu Australia booties, the company’s UK website saw a traffic increase of 67%. Baby e-commerce site my1styears.com revealed that sales for the Emu Australia baby booties saw a 550% increase the day the photo was released. Just like her mother, it looks like the youngter has already cemented her skill of causing items to sell out and sales to skyrocket.
Step aside, fashion bloggers, there’s a new influencer in town.
From: Harper’s BAZAAR US