Rihanna knows how to celebrate.
The Fenty Beauty CEO (and pop star, when she feels like being so) took to Instagram today to express her excitement over her latest beauty launch, Fenty Eau de Parfum, selling out earlier this morning. For the celebratory occasion, Rihanna posted a photo of herself clad in a black hoodie, fresh box braids, and rectangular sunglasses while lounging in what appears to be a hotel bed as she serves herself caviar from a glimmering silver breakfast tray. Casual.
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The “Umbrella” singer teased the launch of Fenty’s first perfume with a hilarious social media campaign featuring celebrities confirming that the long-standing rumor of the pop star being one of the best-smelling celebrities around is indeed true. Before the launch of her Fenty perfume, Rihanna was reported to wear Kilian’s Love, Don’t Be Shy as her fragrance of choice, which led the perfume to sell out time and time again.
“Just sayin’,” Rihanna captioned the video clip, encouraging her followers to purchase a bottle of what’s sure to be her new signature scent.
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Rihanna also shared an official campaign clip of herself frolicking in a lush green field, posing the question, “You want me to tell you what a woman is supposed to smell like? However the fuck they want to feel.”
Rihanna’s latest beauty offering is sure to add to her new buzzworthy net worth. According to Forbes, the entrepreneur is officially a billionaire thanks to her lucrative cosmetics business, Fenty Beauty.
This article originally appeared on Harper’s BAZAAR US.
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