- Today, Selena Gomez and Blackpink released their long-awaited collaboration, “Ice Cream,” a bouncy summer bop.
- The marketing rollout for the single will include a custom ice cream flavour, giveaways, “parlor in a box” deliveries, and an ice cream truck set to drive around Los Angeles, reported Billboard.
“Ice Cream” is finally here. Today, pop star Selena Gomez and K-pop girl group Blackpink released their long-awaited summer bop, a song that’s featured as the second single off Blackpink’s debut studio album and one that marks their first collaboration with Gomez.
The music video, which also dropped today, reflects the playfully flirtatious essence of the song: “Coldest with the kiss, so he call me ice cream / Catch me in the fridge, right where the ice be,” goes the chorus. Gomez dances in and around a classic ice cream truck, while the Blackpink ladies ride bikes around the cul-de-sac of a cartoonish neighbourhood—everything dripping with the pastel hues of melted ice cream.
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The single is also expected to have a marketing rollout that includes its own custom ice cream flavor, social media giveaways, “parlor in a box” deliveries, and an ice cream truck driving around Los Angeles, according to Billboard.
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“We knew that we had a massive opportunity to build around these two global superstars, coming together for this really big, girl-power, end-of-summer pop anthem,” Hannah Gold, vice president of marketing at Interscope Records, told the outlet. “We knew that we needed a campaign that felt as big as Blackpink and Selena.”
Gomez, who has an ownership stake in ice cream brand Serendipity, created the Cookies & Cream Remix, pints of which will be included in “ice cream parlor in a box” packages, along with an assortment of toppings and a Serendipity ice cream scooper, per Billboard.