Selena Gomez‘s Rare Beauty cosmetics line just announced the Rare Impact Fund, an initiative pledging to raise $100 million over the next 10 years to provide access to mental health services in underserved communities.
Moving forward, one percent of sales from every Rare Beauty product, in addition to funds raised by partners, will be dedicated to the Rare Impact Fund in an effort to “help address the gaps in mental health services for underserved communities,” according to an official press release. The fund aims to become one of the largest known organisations supporting mental health from a corporate entity.
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“I’m so grateful to be surrounded by a team that’s helped make the Rare Impact Fund a reality. Since the brand’s inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life,” said Gomez in a statement. “Rare Beauty is focused on helping people feel more connected to one another and less alone in the world. The Rare Impact Fund will make a direct impact on many lives and, ultimately, make a difference in the world. I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support.”
In addition to the Rare Impact Fund, Gomez’s beauty brand has also launched the Rare Beauty Mental Health Council, an expert team composed of advisers from leading universities, organisations, and companies focused on promoting the importance of mental health.
“Both mental health and seeking support continue to be disproportionately stigmatised in underserved communities,” said council member Jane Delgado, Ph.D., also the president and CEO of the National Alliance for Hispanic Health. “By supporting community engagement and channeling funding into resource providers, we can have a substantial impact on the mental health of all communities.”
This article originally appeared on Harper’s Bazaar US.