Selena Gomez's Rare Beauty to Raise $100 Million for Mental Health Initiatives
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Selena Gomez‘s Rare Beauty cosmetics line just announced the Rare Impact Fund, an initiative pledging to raise $100 million over the next 10 years to provide access to mental health services in underserved communities.

Moving forward, one percent of sales from every Rare Beauty product, in addition to funds raised by partners, will be dedicated to the Rare Impact Fund in an effort to “help address the gaps in mental health services for underserved communities,” according to an official press release. The fund aims to become one of the largest known organisations supporting mental health from a corporate entity.

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Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources. How? Starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund. But that's not all. We're committed to raising funds with numerous philanthropic partners to reach our goal. The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community. Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts. To learn more about our resources and support, and to meet the members of our Mental Health Council, head to our IG stories! #RareImpact

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on

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“I’m so grateful to be surrounded by a team that’s helped make the Rare Impact Fund a reality. Since the brand’s inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life,” said Gomez in a statement. “Rare Beauty is focused on helping people feel more connected to one another and less alone in the world. The Rare Impact Fund will make a direct impact on many lives and, ultimately, make a difference in the world. I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support.”

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In addition to the Rare Impact Fund, Gomez’s beauty brand has also launched the Rare Beauty Mental Health Council, an expert team composed of advisers from leading universities, organisations, and companies focused on promoting the importance of mental health.

“Both mental health and seeking support continue to be disproportionately stigmatised in underserved communities,” said council member Jane Delgado, Ph.D., also the president and CEO of the National Alliance for Hispanic Health. “By supporting community engagement and channeling funding into resource providers, we can have a substantial impact on the mental health of all communities.”

This article originally appeared on Harper’s Bazaar US.