The Chic Clique: Michelle Sielman, The Beauty Maven

The rise of Instagram brought the world to our screens—giving us instant access to the world’s most inspirational and fashionable. In this new series, BAZAAR handpicks 10 made-in-Singapore accounts that have a reach beyond the little red dot

michelle sielman


Michelle Sielman (@bubblymichelle)

The word “passion” might be tossed around a lot these days, but for Michelle Sielman, it’s no mere buzzword. The beauty blogger, who shuttles between Singapore and Sri Lanka, started her Instagram account four years ago as a way to showcase her growing collection of makeup and skincare items.

“I’m a major shopaholic when it comes to beauty products. It’s something I enjoy, so why not spend time on it and have something to show for it, too?”

The petite 33-year-old admits it took some time to grow her numbers, but thanks to her genuine enthusiasm for the topic, her 49.8k followers now see her as a trusted beauty authority through her informative posts.

When it comes to maintaining her voice though, Sielman sticks by her own rules. “I buy a lot of the things I feature because if you’re getting things from brands, everyone would be highlighting the same products,” she says. “The idea is so I can feature the things I love and not be obligated to write anything I don’t want to write about. I do this for pleasure because it’s my passion. It’s not a job.”

This is the third of a five-part series. To see more from The Chic Clique 2016, click here.

By Annabelle Fernandez

Photographed by Brendan Zhang
Styled by Windy Aulia
Makeup: Toni Tan using Chanel
Hair: Manisa Tan/PaletteInc using Bed Head by TIGI and La Biosthetique
Assistant stylist: Debby Kwong
Styling assistant: Syed Zulfadhli
Fashion intern: Dinie Bte Zainuddin

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