Photo: Getty

Forget relaxing and sampling the local cuisine, a new survey involving 1,000 UK millennials aged between 18 and 33 has found ‘Instagrammability’ is the most important factor for young people, when deciding on a holiday destination.

We can’t say we’re surprised, everyone loves a picture-perfect getaway, but an Insta-perfect getaway is a little different.

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It needs to appear like there is no one else in sight, the colour palette needs to be lush enough to garner hundreds of likes, and if the biggest travel bloggers on Instagram haven’t been there, is it even worth the plane ticket?

As we witnessed last year, social media has a growing influence on where the Insta-age choose to travel.

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How ‘Instagrammable’ the holiday will be, came in as the most popular factor when booking a vacation at 40.1%, cost/alcohol availability came in at 24%, personal development was important for 26% of survey participants and a measly 3.9% were interested in opportunities for sight-seeing.

The fact that millennials are more concerned with getting a good photo than having a night out drinking could be a positive thing, but the idea that we are more concerned with online recognition than meeting new people is scary, and supports the cringe-worthy statement, “If it’s not on Instagram, did it even happen?”

Chances are most of the places you see on Instagram are worth the visit, just don’t be surprised when the crystal clear hot springs and deserted mountain trails are more selfie- stick laden than they are serene.

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From: Harper’s BAZAAR UK