Win big with the return of Chivas Regal’s fifth edition of The Winning Seat – a campaign inspired by football clubs, which brings fans of the brand into a virtual realm with weekly prizes worth up to $45,000.

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Chivas The Winning Seat
Photo: Chivas

Operating under the banner of REGAL F.C., all members will be granted discounts on Chivas collections, priority access to competitions and exclusive invitations to future events. As an added bonus, members can explore the social club’s digital grounds to instantly win vouchers, unique merchandise and limited-edition bottles.

Seasoned members from previous iterations will find that the ‘Every Bottle Wins’ mechanic has stood the test of time. Each Chivas bottle purchased comes with a unique code that can be entered into the campaign’s website for even more prizes.

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Users can also collect in-universe ‘Regal Points’ by participating in various activities throughout the virtual space. Some new features include the Gachapon game by Tezarekt, inspired by the random prizes found in vending machines, which will allow members to exchange the ‘Regal Points’ currency for a chance to spin a wheel of prizes, ranging from a bottle of Chivas 12 to a special Chivas X Tezarekt NFT. 

The competitive spirit of football isn’t the only thing about the sport that Chivas is focusing on. In line with the brand’s ‘I Rise, We Rise’ campaign and in the spirit of football’s tight-knit community of support, REGAL F.C. is also launching the ‘Budding Programme’, an eight-week initiative that aims to cultivate the next generation of creatives.

Chivas The Winning Seat
Photo: Chivas

Jackson Aw, founder of collectibles store MightyJaxx, visual artist Tobyato and jagua artist See Min Ng, better known as @henn.drawn on Instagram, are the mentors who will provide wisdom and guidance to the participants selected through an open call. Mentees will have to push themselves and their work further by pitching a large-scale creative project concept which will later be subject to a public vote. The winner will then launch their project under the guidance of their respective mentor.

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This year’s rendition of The Winning Seat certainly takes the cake with a total of 79,500 instant prizes up for grabs over a span of 13 weeks, making this a giveaway you won’t want to miss.

For more information on how to register for a Regal F.C. account, click here.