25 Singaporean Brands That Have Gone Global
These brands are flying the flag high for Singapore across the world.
By Penny Wong and Larissa Wong - published
For a country whose nickname is the “little red dot”, it’s a matter of national pride that there are some brands whose impact on the international arena is, well, far from little. From fashion to hotels and health and wellness, here are 25 Singaporean brands whose success have gone beyond the shores of our nation.
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1. Singapore Airlines
Singapore Airlines has always been known for exceptional service and the iconic sarong kebaya uniform, among other things. In both 2024 and 2025, the Singaporean airline won multiple accolades and held its place as one of the best airlines globally, including World’s Best Cabin Staff, World’s Best First Class Cabin, and Best Airline in Asia, under the Skytrax World Airline Awards.
2. Banyan Group
Ubuyu, A Banyan Tree Escape
Inspired by the banyan tree and its history of being a shelter and sanctuary for travellers in Asian villages, the Banyan group was founded by Ho Kwon Ping and Claire Chiang in 1994. The chain now manages luxurious hotels, resorts and spas across Asia, Mexico, the Middle East; and even a safari resort in East Africa. Most recently, the group opened Banyan Tree Mount Emei in China’s Sichuan province, which features hot spring pools, bamboo trails, and is right by the UNESCO World Heritage Mount Emei Scenic Area.
3. Charles & Keith
The Charles & Keith store in Gangnam, South Korea
Established in 1996 by Singapore-born entrepreneurs Charles and Keith Wong, the brand’s first-ever retail store opened in Amara Shopping Centre. Now, Charles & Keith is nearly everywhere—with stores from Singapore to Japan and even Mexico, the fashion brand, best known for its extensive shoe selection, has no doubt put Singapore on the map.
4. OSIM
Its ambassadors include megastars like Hyun Bin, Lee Min Ho and Andy Lau, but OSIM was started right here on our shores. OSIM’s name is based on the surname of its founder Ron Sim, with an extra “O” in the front to signify the globe and its global outlook. OSIM massage chairs are available in 410 stores across Asia, Oceania, the Middle East, Europe and North America, in prime spots such as Times Square in Hong Kong, Lotte World in South Korea, and Changi Airport in Singapore.
5. Love, Bonito
Co-founder Rachel Lim and CEO Dione Song
Three friends, Rachel Lim, Viola and Velda Tan, created BonitoChico in 2005, a second-hand clothing blog shop. Now led by co-founder Rachel Lim and current CEO Dione Song and known as Love, Bonito, the clothing brand has you covered for everything from office to brunch-ready attire. With seven stores in Singapore and more stores across Malaysia, Indonesia, Cambodia, Hong Kong, Thailand and The Philippines, as well as being included on The BoF 500 list, Love, Bonito is no doubt steadily making its way into the international market.
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6. Como Hotels and Resorts
COMO Metropolitan Singapore at Orchard
Retail tycoon and hotelier Christina Ong’s Como Hotels and Resorts has a presence in key spots around the world, including but not limited to Indonesia, Italy, the Maldives, and the United Kingom. Fun fact: though the company is Singapore-based, COMO started with its first location, not in Singapore, but in London. The first COMO Hotel in Singapore is located in the heart of Orchard road and was officially opened in 2023.
7. Club21
Club21 store at COMO Orchard
Part of Christina Ong’s retail empire, Club21 has been around since 1972, and has been introducing foreign brands to the Singapore fashion market since its first boutique opened in Tanglin Shopping Centre. Besides being in Singapore, Club21 is also in Malaysia, Taiwan and Thailand.
8. TWG Tea
TWG Tea at Ritz Paris
Luxury in a cup? That’s TWG Tea for you. The tea house with over a thousand different varieties of tea and one-of-a-kind yellow aesthetic image was first set up in 2008 in Singapore. Besides tea, TWG offers a selection of tea accessories, patisseries, and dishes. The brand is internationally recognised and has locations in Japan, United Kingdom, France, and United Arab Emirates, among others.
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9. Secret Lab
At first it was for the gamers, now it’s for everyone who spends hours at their desk. Secretlab was birthed from the need of two gamers, Ian Ang and Alaric Choo, who wanted the perfect chair for their gaming needs. After working with UX specialists, engineers, and material scientists, the pair launched an array of chairs that are both functional, comfortable, and aesthetically pleasing. The brand is now recognised in major markets such as in Asia, Canada, the US, and Europe.
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10. Strip
Cynthia Chua, founder of the Spa Esprit Group, started Strip in 2002, at a time when waxing was still considered taboo—and changed the way that hair removal was seen and discussed here in Singapore. Now, whether in Mumbai, Shanghai, or any of the 12 countries it has locations in worldwide, the brand stands by its “HSQ” mantra, which refers to hygiene, speed, and quality.
11. Browhaus
Another beauty chain in Chua’s empire, Browhaus is synonymous in Singapore with brow shaping and embroidery services. With branches in 10 cities across Asia, the UK and the USA, you can count on Browhaus for your facial grooming needs.
12. Axe Brand
One of the more well-known medicated oils around, Axe Brand is the go-to for many and can be found in most major pharmacies and supermarkets in Singapore. Though founded by Leung Yun Chee in Singapore, the recipe came from a German physician called Dr. Schmeidler back in 1928. Now, the company has expanded overseas, and the proof is in the packaging, which saw itself being translated into Arabic, Cambodian, French, Greek, Indonesian, Italian, Spanish, Sri Lankan, Swahili, Thai and Vietnamese.
13. Eu Yan Sang
The term “Yan Sang” in Chinese translates to “caring for mankind”, and in line with their name, the health and wellness brand is in the business of Chinese medicine and herbs. Though having started in Malaysia, the Eu Yan Sang headquarters was moved to Singapore in 1910 and was listed in 1973 on the Singapore Stock Exchange. Eu Yan Sang has a plethora of stores in Malaysia and Singapore, and also distributes to Hong Kong and China.
14. Ya Kun Kaya Toast
This breakfast spot needs no introduction. Ya Kun Kaya Toast serves the all-too-familiar Singaporean breakfast—kaya toast with a side of soft boiled eggs, and a drink of choice. From a modest coffee stall at Telok Ayer Basin in the 1940s, Ya Kun has grown immensely and now has franchises overseas in countries such as Indonesia, Japan, and more.
15. Bee Cheng Hiang
With a total of 367 outlets around Asia, Bee Cheng Hiang sells freshly barbecued meat, also called bakkwa. The company handcrafts its bakkwa using traditional bamboo sieves, while staying away from MSG and added preservatives—an ode to street hawker Teo Swee Ee’s freshly barbecued meat on the streets of Chinatown back in 1933.
16. Old Chang Kee
A quick fix for when you’re hungry but don’t want to have a full meal yet, or simply a delightful snack, Old Chang Kee is the go-to for many Singaporeans thanks to its 74 outlets across Singapore. The brand started in 1956 in a small coffee shop, and was known for its curry puff, which is still popular till this day. Old Chang Kee also has outlets in Australia, Malaysia, Indonesia, and the United Kingdom.
17. BreadTalk
With 40 stores across Singapore, it’s no wonder BreadTalk is quite lilterally a staple in most Singaporean’s lives. The local bakery has made its way to Myanmar, Thailand and Vietnam with its iconic floss bun and other baked goods.
18. Killiney
Killiney has 36 stores in Singapore, one in Malaysia, four in Australia, and another one to come in USA. It’s a trademark eatery for Singaporeans and a taste for home for the Singaporeans overseas. The store was first established as Kheng Hoe Heng Coffeeshop in 1919 by the Hainanese Foo family, but was bought over and rebranded to become Killiney in 1992 by Woon Teck Seng, a Hainanese man who wanted to preserve his culture in food.
19. Benjamin Barker
Founded in 2009 by Nelson Yap, Benjamin Barker specialises in slim-fit suits crafted from European fabrics and Japanese-inspired tailoring suited to fit the proportions of Asian physiques. Starting from a shop located at Marina Square, the brand now has over a dozen outlets across Singapore; and expanded to countries such as Australia, Malaysia, Vietnam, Cambodia, and the Philippines, with a total of over 19 stores worldwide.
20. Razer
Razer Inc. is a leading gaming lifestyle and hardware brand co-founded in 2005 by Singaporean entrepreneur Tan Min-Liang and American businessman Robert Brakoff. The brand specialises in high-performance gaming peripherals like laptops, headphones,mouses and software, as well as fintech services like Razer Gold and Razer Pay.
21. Beyond The Vines
Founded by husband-and-wife duo Rebecca Ting and Daniel Chew in 2015, Beyond The Vines has evolved from a contemporary fashion label into one of Singapore’s most recognisable lifestyle brands. Best known for its cult-favourite Dumpling Bag and their distinct colour-blocking aesthetic, the brand has expanded across Southeast Asia with stores in Singapore, Malaysia, Thailand, Indonesia, and the Philippines.
22. State Property
Fine jewellery label State Property was founded by designer duo Lin Ruiyin and Afzal Imram, whose architectural designs have earned an international reputation. Alongside its Singapore flagship, the brand is stocked by luxury retailers overseas like Dover Street Market and Bergdorf Goodman. Not to mention, the brand has been worn by the likes of A-listers including Rihanna, Lady Gaga and Gigi Hadid.
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23. Simone Jewels
Founded by gemmologist Simone Ng, Simone Jewels is a Singaporean fine jewellery brand renowned for its handcrafted, one-of-a-kind creations. The brand became the first Singaporean jeweller to be stocked at Harrods and has since expanded to fashion capitals including London, Paris, and New York, also showcasing pieces through Sotheby’s.
24. Allies of Skin
Launched by Nicolas Travis in 2016, Allies of Skin has become one of Singapore’s biggest beauty success stories. The science-led skincare brand is stocked by global retailers like Sephora and Space NK and has gained a celebrity following including Hailey Bieber, Kaia Gerber and Priyanka Chopra Jonas.
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25. Romi Beauty
Founded in 2022 by Arissa Cheo, Lin Ting and Yoyo Cao, Romi Beauty is a beauty label centred on effortless, skin-first makeup. Known for its polished yet playful aesthetic and multi-use formulas, the brand has built a following for its pared-back approach to everyday beauty. This year, Romi Beauty’s global ambitions took a step forward with a partnership with Sephora in Hong Kong.
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