First Look: The New Apple Orchard Road Is A Minimalist Dream
Here's what you need to know ahead of the store opening on 27 May
By Harper’s Bazaar Singapore Team - published
With over 500 stores worldwide, tech giant Apple is finally adding one more location to its list: Orchard Road. Keeping in line with its minimalist aesthetic and focus on engaging its community, the company is envisioning its new store at the heart of Singapore's iconic shopping district as a new town hall. Offering not only the latest products and wares, customers can also take classes via their new "Today At Apple" initiative or simply gather to exchange ideas with other creatives. Take a look inside the new Apple Orchard Road in our gallery above.
Apple Orchard Road is located at 270 Orchard Road.
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There are two curved Castania stone staircases at either side of the store, which draw their inspiration from Apple Park.
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237 employees are opening Apple Orchard Road, with around 25% being transferred from other areas of the company.
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The Boardroom will be used to engage small and medium businesses to explore how Apple can improve their businesses.
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Store displays will be changed regularly to reflect certain topics of interest.
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Apple will be launching more than 60 free, hands-on sessions in store, each centered around customers' most popular topics of interest.
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