Gigi Hadid And Max Mara Paint The Town Red

Trust Max Mara to launch their new BoBag by having a fabulous cocktail event hosted by It-girl and fashion icon, Gigi Hadid. Being the face of Max Mara’s Fall/Winter 2016 accessories campaign, Gigi introduced the latest BoBag during fashion week in anticipation of its global debut at the Max Mara Spring/Summer 2017 runway show. In all of its glitz and glamour, the event definitely reflected the attitude of the brand— effortless yet contemporary chic.

By Shona Menon

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Gigi Hadid and Ian Griffiths

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Gigi Hadid and Max Mara

Max Mara Flagship Boutique Corso Vittorio Emanuele, Milan

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Gigi Hadid and Max Mara

Max Mara Flagship Boutique Corso Vittorio Emanuele, Milan

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Hadid receives her fans at the Max Mara Milan flagship store

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Giorgio Guidotti and Gigi Hadid

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Maria Giulia Prezioso Maramotti

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Gigi Hadid's weapon of choice? Max Mara's BoBag

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Gigi Hadid and Max Mara

Nicola Maramotti

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Gigi Hadid and Max Mara