Louis Vuitton Launches A Chocolate Set Inspired By Mahjong
‘Chi’ your way through these chocolate pralines shaped like mahjong tiles and dice.
By Nicole Ng - published
The partnership between high fashion and food strikes again. While cafes offering elevated food options have become popular among fashion labels looking to create an all-rounded experience for their fans, Louis Vuitton has taken things one step further with the newest addition to Le Chocolat Maxime Frédéric Louis Vuitton Singapore in the Island Maison store.
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Louis Vuitton Coffret Trio Mahjong
Louis Vuitton has given mahjong—a go-to activity for old and young alike at family gatherings in Singapore—a high-fashion makeover. The familiar green-and-white tiles have been recreated in chocolate and packaged in a set of drawers in Louis Vuitton’s signature golden hue, making it the perfect gift when visiting fashion and food-loving friends.
Nestled in the drawers are pralines engraved with the house’s signature Monogram design and arranged in a pattern reminiscent of the brand’s checkered Damier Ebene canvas. A set of dice and a four-petaled flower—another Louis Vuitton motif—are also included in addition to the mahjong ‘tiles’.
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Each design has a unique flavour such as Timut pepper, São Tomé coconut and Bronte pistachio, all dreamed up by pastry chef Maxime Frédéric, who just won the World’s Best Pastry Chef Award 2025 by The World’s 50 Best Restaurants. A selection of pralines also have complementing fillings such as raspberry caramel and Tahitian vanilla.
Rounding off this experience: a floral piece constructed from matcha shortbread and coconut, and a set of six dice in two-sesame praline and candied ginger.
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Louis Vuitton Merlion Luggage Tags
The Le Chocolat Maxime Frédéric Louis Vuitton store is also debuting new flavours of the Merlion Luggage Tags—a set of three chocolate tablets, each with a Merlion relief—that are exclusive to Singapore; making them the perfect gift and souvenir.
Louis Vuitton’s Coffret Trio Mahjong retails at $280 and the Merlion Luggage Tags are $100 each. Both are available at 2 Bayfront Avenue B2-36.