See Charlotte Puxley Flowers’ New Winter-inspired Bridal Campaign

Every girl—whether they admit it or not—have grown up planning the perfect fairytale wedding for when they finally meet their one true love. And the hallmark of any wedding—big, small, traditional or otherwise—are flowers. From bridal bouquets to the tablescapes and decorations, these flora and foliage have the ability to transform any space into a fabulous wedding venue. So choosing the right florist is of absolute importance. Cue Charlotte Puxley Flowers—a Singapore-based florist putting a British twist on tropical blooms.

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Charlotte Puxley Flowers caters to every kind of bridal party there is in sunny Singapore. But what if the bride wanted a winter-inspired soirée? They’re up for that challenge too. In fact, Charlotte Puxley Flowers explored this very winter concept in its latest bridal campaign visuals. 

Lensed by Singapore-based lifestyle and wedding photographer Sayher Heffernan, this series features stunning bridal flowers and an immaculate tablescape, comprising seasonal flowers and foliage in earthy tones—displaying masterful exercise in opulence.

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These days, many Singaporean couples are in favour of more organic, lush ensembles. Which is why Charlotte Puxley Flowers is also exploring new ways of flora arrangement that ultimately resulted in this ethereal campaign visual, set at the magnificent The Alkaff Mansion.

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Also, sustainability in floristry has become a hot topic in recent years, and Charlotte Puxley Flowers is deeply committed to more environmentally-friendly practices. To that end, they used seasonal flowers and foliage—such as hanging amaranthus, oncidium, ammi visnaga, hydrangea, pepper berry, sedum, chrysanthemum, and grapes—as well as foraged branches in their campaign. The result? Dreamy arrangements with a colour palette centred around burgundy and pastels.

And if you look closely, you’ll realise that the silhouette of the floral arrangements mimic that of a weeping willow, adding a layer of intrigue. Amaranthus proved to be the ideal plant for the task, and grapes added another layer of depth and colour. 

Flowers and styling: Charlotte Puxley Flowers
Bridal gown: The Ivory
Photography: Sayher Heffernan
Hair and makeup: Ling's Palette
Venue: The Alkaff Mansion