Supreme Is Getting The Missoni Treatment In A New Capsule

All zig-zag everything.

By Shelby Ying Hyde - published 23 Nov 2021

Very few brands can be as easy to identify in the wild as Missoni. Instantly recognized by the bright color stories and graphic zig-zag prints, the Italian house has a strong brand DNA—which makes it an ideal partner for collaborations. Streetwear brand Supreme, however, regularly embarks on such partnerships—and its latest finds the NYC mainstay exploring a European sensibility. The result is a collection that leverages the easy silhouettes of Supreme and the iconic patterns and shades of Missoni.

Founded by Ottavio Missoni and Rosita Jelmini, the Varese-based brand entered the market in 1948 and has maintained its status as one of the leading knitwear designers on the market. Today, Missoni encompasses a lifestyle offering ranging from home decor, to fragrances, and a range of collaborations, which include its new effortless offering with Supreme for Fall/Winter 2021.

Available now for purchase, the collection itself includes an assortment of unisex styles that are meant to embody the best of what both brands have to offer. From jackets and polo sweaters to hooded sweatshirts, insulated layers, and bucket hats— also known as crushers, the small capsule features Supreme’s block logo is updated with multi-colored designs and a hint of nostalgia (think, bold Coogi sweaters made popular in the ‘80s and ‘90s.) The collaboration also gave way to a new logo-detailed design on a second-skin henley top that’s perfect for layering.

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