In this week’s interview, we talk to Natasha Kraal, editor-in-chief of Harper’s BAZAAR Malaysia, who’s also one of the regional judges for the Harper’s BAZAAR Asia New Generation Fashion Designer Award. This marks the third year that we are running the prestigious competition, and we’re giving you an exclusive insight into what our judges are looking out for. Kraal shares her insights on the importance of the award to Southeast Asian designers, the growing importance of the region as a luxury market and dishes out some practical advice to designers who are looking to make a name for themselves in the competition.

Think you’re the next big star in fashion? Sign up for the BAZAAR NewGen Award HERE.

Text by Pakkee Tan

Related article: BAZAAR NewGen: Kenneth Goh Tells Us What He’s Looking For In A Designer