For Fall 2019, Coach’s Creative Director Stuart Vevers has unveiled a new look and feel for the house inspired by a new cast of 21st Century Dreamers pursuing infinite possibilities in the city of New York. Spontaneous, real and free-spirited, the campaign features the faces of Coach Michael B. Jordan and Kiko Mizuhara, as well as a new Coach family that includes Yara Shahidi, Jemima Kirke, Lolo Zouaï, Miles Heizer and new Coach ambassador Liu Wen.
To bring the campaign to life, Vevers worked with photographer Juergen Teller and director Todd Tourso, as well as stylist Venetia Scott, makeup artist Dick Page and hair stylist Christiaan. “Juergen was my instinctive choice for Fall,” said Vevers. “He is able to create the warm, unpretentious and playful spirit I wanted. He is known for capturing the unique essence of his subjects, and is able to reveal the humanity and authentic personalities of our cast. His portrait of our home, New York City, is new and fresh in a way that speaks to my evolved vision for the house and the inclusive, unapologetic and freespirited attitude that defines us.”
The campaign shows the new global cast in iconic locations around New York City, including the Lower East Side, Central Park, the Manhattan Ferry, Brooklyn Bridge and Central Park. It spotlights the house’s new Fall bags, including the Tabby shoulder bag, the Troupe tote and the Rivington backpack.
Click through the gallery below to see a selection of exclusive behind-the-scenes images from the campaign shoot.