Blackpink’s Jennie makes a case for wearing denim as loungewear in the Heron Preston for Calvin Klein campaign directed and photographed by Kim Hee Jun.

Blackpink's Jennie Stars In The Heron Preston For Calvin Klein Campaign
Photo: Kim Hee Jun

She was captured in candid moments, performing mundane tasks that highlights the lived-in experience of clothing which aligns with the American label’s raw and youthful DNA.

Blackpink's Jennie Stars In The Heron Preston For Calvin Klein Campaign
Photo: Kim Hee Jun

The Heron Preston for Calvin Klein collection comprises reimagined classics by creative consultant Heron Preston—the American artist and co-founder of streetwear label Been Trill alongside Virgil Abloh and Justin Saunders. The result? A series of unisex clothing that champions self-expression over gender and promotes body and identity inclusivity.

Blackpink's Jennie Stars In The Heron Preston For Calvin Klein Campaign
Photo: Kim Hee Jun

Click through the gallery below for some of our favourite pieces from the collection.

The Heron Preston for Calvin Klein collection is available for purchase on their website.