An all-star basketball squad with the likes of Bella Hadid, Ashley Graham, Precious Lee and Lucky Blue Smith has been formed—well, for the launch of the Hugo Boss x Russell Athletic collection, that is—and we’re here for it.
Unveiled on March 24 to the sound of classic hip-hop track Jump Around by House of Pain, a basketball-inspired film marked the release of the new collaboration. Set in a locker room and on a basketball court, the team celebrates after being crowned the season’s champion. Sporting pieces from the collection, the famous faces dance, pose and party together.
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The film is accompanied by a digital campaign starring social media stars such as Maluma, Winnie Harlow, and Mina El Hammani, as well as an ongoing #BossUpYourGame TikTok challenge, involving selected tastemakers in the UK, France, Germany and Russia.
Drawing on both brands’ archives, the ready-to-wear collection comprises off-court classics and unisex styles that feature refined, relaxed tailoring with a touch of nostalgia by way of a retro-inspired BOSS x Russell Athletic logo. Preppy blazers, athleisure separates and accessories come in a versatile colour palette, and are imbued with a contemporary twist.
Scroll through to see the BOSS x Russell Athletic campaign:
The BOSS x Russell Athletic collection will be available at selected BOSS stores in Singapore on April 22, 2021.
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