In celebration of community, creativity and the voices of the future, Burberry has unveiled its latest campaign melding different creative spheres and juxtaposing figures from fashion, dance and sport.
With youth and exceptional creativity at its core, the campaign film, choreographed by (LA)HORDE, follows four young dancers: Kevin Bago, Zhané Samuels, Robinson Cassarino, and Singapore-born Chantel Foo (who also made an appearance in Gucci‘s The Future is Fluid) as they “explore a modern reconfigured British landscape, a choreographed terrain journeying from city to sea”—a riff off Singin’ in the Rain.
The film is accompanied by a series of campaign stills—lensed by Rafael Pavarotti and styled by Ibrahim Kamara—that similarly brings together different creative worlds. English footballer Marcus Rashford MBE, along with Burberry’s troupe of dancers, model the house’s signature trench coats, diamond-quilted barn jackets, hooded puffer jackets made from recycled nylon, as well as the Pocket Bag.
“Working on this campaign was really surreal–seeing things come together on all fronts and seeing everyone so invested to fulfil its vision, especially because it was so imaginative,” says Foo. “To me, freedom is an energy to harness, knowing that the realities we live in are harsh, dynamic and ever-changing, it’s an energy that braves these realities enough to imagine and dream beyond them.”
As part of this dynamic project, Burberry has joined forces with global youth charities and pledges to “support the voices of tomorrow to build a better future.”
Find out more here.