In our next instalment of this season’s Café à la Mode interview series, our Editor-in-Chief Kenneth Goh dropped in at the chic Parisian Airbnb of Revolve’s Chief Brand Officer, and L.A. cool girl, Raissa Gerona. Over cake and wine, in true Parisian fashion, Kenneth chatted with the social media maven about her journey spearheading Revolve’s digital marketing success, her personal style, and her Paris Fashion Week wardrobe.
This season’s theme breaks down the question of personal image in the social media age. Uniquely qualified with her years of hands on social media experience, starting from her own old school blogging days, Raissa imparts powerful advice for standing out from the crowd.
Revolve is known for its many game-changing digital initiatives leveraging on the power of bloggers and influencers, including the #revolvearoundtheworld campaign. Raissa has been instrumental in Revolve’s trail blazing success, recognising early on, the potential of social media to enable fashion brands reach massive worldwide audiences.
Presenter: Kenneth Goh
Producer: Jiawa Liu
Director: Louis Villers
Videographer: Chloé Bruhat
Hair & Makeup: Camille Arnaud
Production Assistants: Jinjiibadam Gankhuu, Calie Mailhol, Caitlin Black