Universal and timeless love, shared experiences, beauty and intensity are often celebrated and imbued in Cartier‘s wonderful creations, and the maison’s latest film of music, artists and action is no exception.
Filmed between Paris, Los Angeles and Shanghai, LOVE IS ALL pays a shimmering holiday tribute to the beauty of love, creativity, cultural and artistic diversity. A testament to family in all its forms, the joyous choral film sees 12 extraordinary friends of the maison—including Mariacarla Boscono, Monica Bellucci, Lily Collins, Mélanie Laurent, Troye Sivan, Willow Smith, Jackson Wang and Maisie Williams—sing and dance to the pop melody of the same name, composed in the ’70s by Roger Gloverand Ronnie James Dio, while decked in Cartier’s jewels.
Helmed by British director and fashion photographer Charlotte Wales, LOVE IS ALL reflects Cartier’s belief that “each person’s singularity is enriched by others’, and that these connections reinforce our talents.” The warm and joyful lyrics also herald the beginnings of the festive season—the most important time for coming together and celebrating family.
“It’s a part of the Cartier philosophy to believe that we are stronger and more authentic together, and that’s why we have gathered this inspiring community of artists who embrace life with a sense of celebration. Together, they seem to defy gravity through Cartier’s red box, which they have filled with a sense of joy,” says Arnaud Carrez, Senior Vice President, Chief Marketing Officer of Cartier.
The festive campaign releases worldwide on November 16.