Coach unveils its collaboration with American artist Keith Haring and Disney featuring Mickey Mouse with a star studded cast including Kaia Gerber, Cole Sprouse, Kōki, Xiao Wen Ju and Myles O’Neal.
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The collection brings together four iconic American figures—Coach, Disney, Keith Haring and Andy Warhol.
Highlights include Keith Haring’s iconic illustrations of Mickey Mouse from the 1980s, and Andy Warhol reimagined as Mickey Mouse, all of which are featured on bags crafted in glove-tanned leather, a shearling jacket, tote bags and sweatshirts.
The strikingly visual collection deserves an equally stunning series of campaign videos and images, which is why the American label collaborated with renowned photographer Alessandro Simonetti. The campaign pays homage to the ‘80s aesthetic of downtown New York where Haring lived and conceived his art.
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“Sometimes the best design comes from the most unlikely juxtapositions, and I can’t think of a cultural clash that brings me more joy than Mickey Mouse and Keith Haring,” said Coach Creative Director Stuart Vevers.
“Ahead of its time when it was first made, this art feels so timely today as we can celebrate and appreciate the diverse work of great creators, whoever they may be, without social boundaries. As my collections over the years have shown, I love Disney and I love Keith Haring, so this collaboration makes for my ultimate treat.”
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To launch the collection, Coach will also be collaborating with one more person: You. From now till December 27, 2020, stand a chance to win an item from the collection by participating in the Coach Disney Mickey Mouse x Keith Haring Roving Display and ‘Spot the Mickey’ photo contest in Singapore.
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Simply follow these steps:
Step 1: Activate the Mickey ears AR filter by scanning the QR code found on the Mickey x Keith Haring roving display
Step 2: Snap a creative photo with Mickey and the Mickey ears AR filter on Instagram
Step 3: Post the photo onto your Instagram account (make sure your account is public) and hashtag #MickeyxHaringxCoach #SingapoRediscovers
Step 4: Tag @ a friend in your caption
4 winners will be notified via DM by December 31, 2020.
The Coach Disney Mickey Mouse x Keith Haring collection will be able available at Coach Wisma Atria and Coach Jewel stores from 29 December 2020.