Fashion incorporating technology is nothing new in our hyper-digitalised world, but we love it when an organic relationship exists between the two. This brings us to local fashion brand Collate The Label’s Pre-Fall 2016 collection. Partnering with Apple, the fashion brand utilised the tech giant’s latest product, the iPad Pro, to design and develop this line. From primary sketches of the clothes to envisioning the placement of design elements, the iPad Pro allowed designer Velda Tan to seamlessly communicate her ideas and put them from pen to paper (digitally, of course!). Taking their partnership one step further, Collate The Label has also shot its accompanying Pre-Fall 2016 campaign video on the iPhone 6S Plus. See the conceptualisation of the current collection in the video above and a sneak preview of their campaign video below.

By Pakkee