Louis Vuitton’s first fragrance film stars Emma Stone, who embodies the spirit of travel and contrasting characters of each Les Parfums scent. From the citrus energy of Le Jour Se Lève and tuberose allure of Turbulences, to the spirited, sensual peonies, patchouli and raw cocoa in the new Attrape-Rêves, these elixirs don’t just encapsulate destinations, but the feeling of “continuous movement that nourishes body and spirit”. Directed by the award-winning Sam Mendes, the 60-second short film sees Stone driving along an azure coast, frolicking on sun-bathed beach, and stepping onto a grand stage, wide-eyed yet beautifully self-assured, as if ready to take on the world—all to the soundtrack of Beyoncé’s XO.

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