Drama! Theatrics! We all love the 40s and 50s, not just for the glamour but also for the vibrant technicolour that films made back then had. Gucci’s latest spring/summer 2019 ad campaign takes inspiration from classic Hollywood films such as ‘Singing in the Rain‘, ‘There’s No Business Like Show Business’ and more. Shot and directed by Glen Luchford, with Alessandro Michele as the Creative Director, we can now feast our eyes on Gucci’s first ever ‘musical’, complete with choreography and vintage croons from ‘Annie Get Your Gun’.

True to the maximalist DNA of Gucci, the over-the-top sets and vibrant 40s makeup, makes for the perfect backdrop to Gucci’s SS19 pieces. It’s an extravaganza of sequins, sparkling head pieces and plush velvet blazers being displayed in front of the camera. This played in perfect juxtaposition of the ‘behind-the-scenes’ moments captured after the Intermission, where we see the crew’s more subdued outfits contrasting starkly with the Hollywood stars who are, quite literally, dripping in sparkles.

Escape into the glamour of the 40s and 50s with Gucci in this exclusive first look at the full director’s cut version of their SS19 campaign above. Scroll through the stunning still of the campaign below.

Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Glen Luchford
Hair Stylist: Paul Hanlon
Makeup Artist: Isamaya Ffrench
Music: “There’s no Business like Show Business” by Irvin Berlin © Berlin Irving Music Corp. Courtesy of Twentieth Century Fox Film Corporation

Additional credits:
An American in Paris: TM & © Turner Entertainment Co. (s19)
Singin’ in the Rain: TM & © Turner Entertainment Co. (s19)
The Band Wagon: TM & © Turner Entertainment Co. (s19)
Gentlemen Prefer Blondes © 2019 Twentieth Century Fox Film Corporation.
There’s no Business like Show Business © 2019 Twentieth Century Fox Film Corporation.
Cover Girl © 2019 Columbia Pictures Industries, Inc. All Rights Reserved.

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