When the news broke last year that pop sensation Selena Gomez would be the new face of Coach, it was met with excitement levels equal to (or more than) one of her sold out concerts worldwide, and the fashion world has since waited with bated breath for the singer’s official debut.
Speaking of Selena’s appointment as the brand’s new face, Creative Director Stuart Vevers said, “Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course. To me, she speaks to a generation; she connects.”
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Today, BAZAAR is thrilled to be the first in Southeast Asia to exclusively reveal the official image and video of Selena’s new Fall 2017 campaign with Coach, as well as an intimate interview with the pop star (keep reading, it’s right below!).
Three short films starring Selena will also be dedicated to the American brand’s key bags of the season: the Rogue, the Coach Swagger and the Edie, and each video will feature her getting ready in a New York City apartment for a night on the town.
Now, read our exclusive interview with Selena about shooting her very first campaign with Coach:
When did you first become aware of Coach?
Coach was actually one of my first designer purchases. Where I’m from in Texas, Coach was the must-have brand. I remember saving up with my cousin, Priscilla, to get matching wallets.
What was your favourite part of shooting the campaign? Do you have any fun memories from set?
Seeing Creative Director Stuart Vevers’ vision for the season come full circle was very special. When I attended the show during NYFW to actually shooting the campaign overlooking NYC it was all pretty surreal.
What was the dynamic on the set of your Coach campaign photo shoot? How was it working alongside industry pros like Steven Meisel?
Steven Meisel is a legend so it was an honour to work with him for the first time. I’d say the vibe was very laid back.
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What type of music do you like to listen to on set?
I listen to everything so the music was definitely all over the place. Pop, jazz, hip hop, classic rock. I think we played everything.
What do you love about being a Coach girl?
Coach made me feel like family from day one. Having the opportunity to grow creatively by working on a design collaboration and reaching so many girls through the Coach Foundation is important to me and I love that Coach is supportive.
Selena and Coach share many common values. Were these shared beliefs and goals — notably, the importance of giving back, and the desire to help mentor and empower young women — key to building a partnership?
That is what instantly drew me to working with Coach after we had our initial meeting. Earlier this year we spent the day visiting schools with the Step Up organization which Victor works very closely with. Days like that are why I love my job.
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@instagram is celebrating world kindness day and I got to spend it with people who fully will change our world one day. @coach introduced me to @stepupwomensnetwork which is an after school organization that encourages girls to believe that they have the capability to do anything they set their mind to. It's crazy to me how much they are willing put others before themselves. #🙌🏼🙌🏼🙌🏼 #CoachXStepUP #DreamBig
What pieces from the Pre-Fall and/or Fall collection are you excited to incorporate into your personal style?
My favourite Fall piece is a cropped shearling jacket, with embroidery, that will look cute dressed down, with a pair of vintage jeans. The embroidered dress I am wearing in the Swagger campaign image is so fun too. I love the bow detailing!
How do you describe your style? What is your daily uniform?
My style has definitely evolved over the years but remaining classic at the same time. As far as my daily look it depends on my mood that day. I love a great pair of jeans and boots or sometimes I want to have a bit more fun with my look.
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As the new face of @Coach, they gave me the opportunity to personalize this bag for my Momma (that I’m pretty sure my sister is going to steal anyhow). This is a very common exchange between the two of us. Happy (early) Mother’s Day to the woman who is the reason for my existence.