Gigi Hadid has become the face of Burberry‘s first ever Monogram collection campaign, having made her Burberry runway debut at the brand’s Fall/Winter 2019 show during London Fashion Week.
The Monogram campaign celebrates and reinterprets the brand’s heritage with a distinctively modern take, featuring the new house code of interlocking TB initials (honouring founder Thomas Burberry) in tonal shades of Burberry beige and brown. “When I saw an image of his initials, the design felt so special and actually very modern, so I quickly developed it into a new code for the house. It’s a symbol that not only embraces Burberry’s heritage but also feels very contemporary,” says Riccardo Tisci.
Shot by British fashion photographer Nick Knight, the campaign sees Hadid showcasing Tisci’s Monogram goodness while assuming four distinct characters at the heart of the House: the boy, the gentleman, the girl and the lady.
Burberry’s Monogram collection spans across both men and women’s ready-to-wear and accessories, including oversized T-shirts, polo shirts, track pants, nylon bomber jackets, a silk chignon, cashmere football scarf, bikini and sunglasses.
Scroll to see some of our top picks from the collection.
The full collection will be available globally in select Burberry stores and online from 22 May.