Among the diverse looks presented at Gucci‘s fall/ winter 2020 shows, one bag stood out: the iconic Jackie. Reduced in size and styled on both men and women in looks spanning from tailored to grunge, the hobo bag assumed an entirely new character this season with its refreshing, clean silhouettes and expanded colourways. It was also spotted with a longer, removable shoulder strap for versatile practicality.
First created in 1961, the Jackie was so frequently carried by style icon Jackie Kennedy that it was renamed from Fifties Constance to Jackie. The celebrated bag — with its elegant half-moon shape and distinctive gold hardware — made Gucci synonymous with the ’60s and ’70s jetsetting lifestyle, and remains a key member of the house’s bag family till this day.
Watch as singer-songwriter Nathan Hartono and modelling up-and-comer Layla Ong dance with carefree abandon in I Dream of Jackie, dressed in Gucci’s whimsical and smartly tailored pieces. The duo finish off their looks with different sizes — medium, small and mini — and various finishes (think: rich leather in black and candy pastel hues, as well as GG Supreme canvas with Web stripe) of the reimagined Jackie 1961, birthed from Alessandro Michele‘s fascination with archival codes and contemporary vision.
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