Few monograms are as iconic, beloved and storied as Louis Vuitton‘s. A timeless emblem of craftsmanship and excellence, the LV Monogram has continued to weave its magic in the 124 years since its creation. Designed by Georges Vuitton in 1896 as a tribute to his father, the Monogram — featuring geometrical and botanical motifs — was inspired by the Art Nouveau and floral decor of their atelier and family home in Asnières.
Reimagined by Nicolas Ghesquière as part of Louis Vuitton’s fall/ winter 2020 collection, the new Jacquard motif harks back to the beginnings of the French luxury house. The inscription “1854” — the year the French luxury house was founded — takes centerstage, of which the figure “8” transforms into a petal, a further nod to the canvas’ heritage.
Available in burgundy and grey, the updated signature print appears on a wardrobe of eye-catching essentials such as jackets, bags — including the beloved Dauphine, Speedy and Petit Noé — shoes and scarves.
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Aptly named SINCE 1854, the vintage-infused collection retains all the elements that celebrate the symbolism of the original Monogram while conveying a contemporary, effortless cool.
Watch as our EIC Kenneth Goh takes us through the history of the longstanding Monogram and the refreshingly new collection, and scroll to discover more.
SINCE 1854 will be available at Louis Vuitton boutiques and online from September 25.
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