As we draw closer to 5 November, we can literally feel the tension surrounding the launch of the Balmain for H&M bubbling up. Today, we bring you an exclusive clip in which Balmain creative director Olivier Rousteing reveals more details about the collection. In particular, he wants to highlight the craftsmanship and attention to detail of the collaboration.
“If you love the Balmain taste, if you love the richness, if you love the couture aspect, you’re going to see that in the collaboration and the collection—every garment respects the reality of Balmain,” he said. Watch the full video to find out more.
Text by Pakkee