He’s the talented multi-hyphenate turned muse for French luxury label Chanel, but Pharrell Williams is making waves with his highly anticipated campaign with the maison. Featuring the brand’s newly released Gabrielle bag, Williams races through the last installment of the film series in a sequence of breathtaking stunts that will leave you raptured. Watch the video above and read our exclusive interview with the singer below.

What do you carry in your Chanel Gabrielle bag?

I usually keep my phone and headphones in my pants pocket — and add the Chanel Gabrielle bag to carry my other essentials: aux cord, strawberry mints, a book, hand sanitizer and scarf.

How do you like to wear your Chanel Gabrielle bag? Which is your favorite way?

I have the larger style and it’s great for travel. I wear it across the body, low slung like a messenger. I can be hands free with easy access to the things I need.

Can you describe the Chanel Gabrielle bag in 3 words?

Thoughtfully crafted, timeless.

pharrell williams
Photo: Courtesy of Chanel

What moment did you like best when shooting the campaign? How was it to shoot with Karl Lagerfeld?

I love working with Karl, he was the best part of the campaign. He has a clear vision and sees it through — he’s a master and I love to see his work process.

Allure has always been essential for Gabrielle Chanel and Chanel Gabrielle bag is all about allure as well, how would you describe your allure?

It’s not quite my allure, but the allure of who I am communicating to. I like to hold up the mirror — it’s the reflection that counts.

What makes your Chanel Gabrielle bag unique?

You make it your own, over time and wear, the leather has shaped to my body — it sits like it was made for me.

By Pakkee

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