H&M has a long streak of success with its designer collaborations. Think Karl Lagerfeld, Maison Martin Margiela, Comme des Garçons, Giambattista Valli , Isabel Marant and Versace, to name just a few. And to say that we’ve all been eagerly anticipating the Swedish retailer’s announcement about this upcoming partnership is an understatement. Luckily the wait is finally over. The latest name working together with H&M is none other than London-based Irish designer Simone Rocha, best known for her signature aesthetic of subversive femininity.

Designer Simone Rocha. Photo: Courtesy.

The Simone Rocha x H&M collection will, of course, include Rocha’s trademark womenswear as well as menswear and childrenswear. Each category comprises a full wardrobe of occasionwear (tulle dresses and tailoring), knits, shirting, outerwear such as trenches, T-shirts, accessories and Rocha’s highly covetable sparkling jewellery and pearl-embellished footwear. 

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Actress Daisy Edgar. Photo: Courtesy.

Just like her own collections, Rocha’s designs for her collaboration with H&M are deeply personal. The lineup she has dreamed up celebrates her inter-ethnic heritage, and is woven with inspiration taken from the traditions and craftsmanship of Hong Kong, as well as masterpieces from art history—a true signature of Rocha. 

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Supermodel Adwoa Aboah (left) and artist Kesewa Aboah (right). Photo: Courtesy.

Historical inspirations have been a hallmark of Rocha’s designs, so it should come as no surprise that references to Tudor courtiers are present in this collection. There are also tartan, beading, florals, pinks, reds and bespoke fabrics developed exclusively for this collaboration. When forming this collection, Rocha dug deep into her archives and reimagined some of her favourite designs in new proportions. 

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Stylist Robbie Spencer. Photo: Courtesy.

“I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garçons– it’s such an amazing list of alumni to be a part of.” said Rocha in an official statement.

Supermodel Tess McMillan. Photo: Courtesy.

The Simone Rocha x H&M collection will be launched on 11 March, 2021.