If you loved Coach TV last season, you’ll be stoked to know that creative director Stuart Vevers will be unveiling his latest collection for the house with another season of Coach TV, live from the historic Shanghai Exhibition Center.
Set to be a new experience that will bring together audiences in-person and digitally, the experiential runway show inspired by entertainment and American pop culture will feature new tongue-in-cheek vignettes of the Coach Family—starring the likes of Jennifer Lopez, Megan Thee Stallion and Ju Xiao Wen.
Building on the house’s story for Fall, Coach’s first newly renamed Winter collection—including new pieces and narratives—will reveal the evolution of Vevers’ vision of a more honest approach to seasonality.
“The winter collection will build on the story I introduced in Fall, and it also marks a moment of reinvention and looking forward,” said Vevers. “Last year, I made a commitment to evolve how we do things at Coach, and today, this includes approaching seasonality in a more honest, authentic way. I’m looking forward to debuting this new vision with our return to the runway at a historic location in Shanghai––and with a very special episode of Coach TV that will further reimagine how we tell stories, entertain, and bring joy.”