The epitome of Korean culture, Seoul’s historic Gyeongbokgung Palace will play host to Gucci Cruise 2024, in a show which is bound to be visually spectacular. Fresh off the heels of the announcement of Alia Bhatt as Gucci’s new global ambassador – the brand’s first from India – the show will also bring together A-list stars from across South Korea and beyond, from NewJeans darling Hanni to Thai heartthrob Gulf Kanawut Traipipattanapong. It’s a sure sign of Gucci’s global ambitions. Tune in to watch the show live here.