By now we’re all aware of how millennials are disrupting the fashion industry, but what about the jewellery business? Are diamonds still a girl’s best friend? The answer is yes and no. Yes, because millennials still romanticise about jewellery, afterall, who could resist pretty little sparkly things? That said, instead of diamonds, millennials are opting for coloured gems like pink sapphires or the Sri Lankan-native Padparadscha sapphire and multi-coloured tourmalines instead. And no, because well, girls of today aren’t waiting for a knight in shining armour to gift it to them—they buy it for themselves, #girlpower. The biggest considerations, however, motivating jewellery purchases amongst millennials are that it has to be modern, cool and unique.
So, if you’re a millennial and are looking to buy beautiful contemporary jewellery, here’s our comprehensive list of 25 brands for your consideration.