Bulgari Launches New ‘Save The Children’ Bracelet

The Roman jewellery house continues its philanthropic efforts to help improve education for disadvantaged children

Bulgari Save the Children

Photo: Courtesy of Bulgari

Bulgari continues its philanthropic partnership with the Save the Children charity, adding to the existing collection—consisting originally of a ring and a pendant—with a sterling silver and black ceramic bracelet featuring the charity’s logo.

Inspired by the Roman jewellery house’s signature B.zero1 line, the jewellery collection has so far raised over €37 million (US$42 million) for Save the Children, helping over 1 million beneficiaries in 29 countries across five continents, living in less than ideal circumstances that has hindered their rights to education and a better future. This new release continues to support the cause, with a significant portion of the proceeds from sales directly donated to the organisation.

Bulgari Save the Children

Photo: Courtesy of Bulgari

Bulgari Save the Children

Photo: Courtesy of Bulgari

Bulgari Save the Children

Photo: Courtesy of Bulgari

In addition, Bulgari has also been organising field trips with support from popular celebrities to raise awareness for the partnership. This year, Bulgari celebrity ambassadors—Singaporean actress Jeanette Aw, Malaysian actress-producer Debbie Goh, Thai DJ-entrepreneur Hattaya Wongkrachang, and Pham Huong, Miss Universe Vietnam 2015 travelled to the Dien Bien Dong District—one of Vietnam’s poorest districts to witness the projects funded by the brand and spend time with children from one of the beneficiaries.

With the financial support from Bulgari, Save the Children will be able to improve the learning environments of ethnic minority children in the district, as well as launch a bilingual educational programme to improve communication between the teachers and students, aiding them in reaching their full potential and attain the future that they deserve.

The Bulgari x Save the Children bracelet will be launched this month, priced at $790.

By Donovan Quek

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