Since 2006, Cartier has been dedicating its resources to nurturing female entrepreneurship through its Women’s Initiative Awards. The competition has spotlighted cream of the crop start-up for-profit businesses, and provided them with monetary boosts and mentorship opportunities to encourage them to prosper.
Recently, Cartier awarded its top six 2018 winners: Swati Pandey, Kristina Tsvetanova, Paula Gomez, Siroun Shamigian, Yiding Yu and Melissa Bime. Even better news, Cartier just announced that it will be expanding the competition to a 7th region next year, which means more winners.
In 2019, the region Asia-Pacific will be divided into two, namely Far East and Southeast Asia. In this way, 21 finalists will be selected across the new 7 regions: Latin America, North America, Europe, Sub-Saharan Africa, Middle East & North Africa, Far East Asia and Southeast Asia.
Of the finalists, the top 7 will win US$ 100,000 prize money, while the next 14 will win US$ 30,000; all will get media coverage, business mentorship, networking ventures and an INSEAD Executive Program (ISEP), from INSEAD Business School which Cartier has partnered with for this competition.
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Since its establishment 10 years ago, the Cartier Women’s Initiative Awards has had 16,000 women worldwide applying for it, 198 businesses recognised by the competition, and sustained over 6000 jobs from 49 countries by nearly 400 jury members and coaches. This empowerment — which is set to become stronger next year with one region added — is said to reflect the tenacity of the house of Cartier, a spirit which inspires its world view and creative processes.