Recently, Chaumet announced the launch of their latest Chaumet Leins collection, celebrating bonds, connections and relationships between individuals. Fronting the #StoriesOfLiens campaign is non other than Korean singer, actor and friend-of-the-brand Cha Eun Woo.
Today, the Maison announced the several other faces who would be fronting the campaign along the K-pop star. These are non other than Moon Bin, Yoon Sanha, Jinjin and Rocky, members of the K-pop boy band ASTRO of which Cha Eun Woo also member to.
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As part of the campaign, the young stars were featured in a series of black-and-white images posing while showing off the sleek and elegant pieces from the House’s Liens collection. See more images below.
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The #StoriesOfLiens campaign celebrates bonds, connections and relationships between individuals. Featuring a range of diamond-embedded necklaces and rings, the Liens Collection showcases the threads of love and passion that connects people and bring them together.