Photo: Chanel

An iconic address in the city of Paris, 18 Place Vendôme is the heart and home to Chanel’s jewellery and watchmaking arm. In 1997, Chanel bought over the townhouse and it has since housed the fine jewellery and watchmaking creative studios led by Patrice Leguéreau and Arnaud Chastaingt.

After a year-long renovation helmed by superstar architect Peter Marino for the second time, the three-storey building finally reopened its doors — 90 years after the creation of “Bijoux de Diamants,” the only high jewellery collection created by Gabrielle Chanel in 1932.

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More than just a place to showcase the creations, the building is also an art gallery featuring exceptional artworks from artists such as Idris Khan, Johan Creten, François-Xavier Lalanne and many others.

As for the decor, it’s a delightful use of space and light, with pared-back lines and a colour palette of gold, beige, black and white that echo the house’s understated opulence. Lacquered panels, tweed-patterned carpets and mirrors are also used throughout the townhouse. 

The result? A boutique that is at once warm, intimate and elegant.

Take a tour and discover the magnificence of 18 Place Vendôme via the video below.

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