Cara Delevingne has just been announced as the new face of Dior Joaillerie, the French fashion house’s fine jewellery division, which describes her as “much more than a muse”. The model fronts the campaign for the latest Rose des Vents collection, designed by Victoire de Castellane.
“It-girl Cara Delevingne incarnates the spirit of the emblematic Rose des vents and Oui collections by Victoire de Castellane and gives them her own spin, with her signature mix of irreverence and humour,” read a statement from the brand. “Much more than a muse, the audacious icon is an endless source of inspiration.”
Of course, the 27-year-old is renowned for her unpredictable, whimsical style, varying from fairy-tale gowns and ladylike accessories to more edgy, androgynous looks. It comes as little surprise, then, that Dior saw her as the perfect model to “upend the conventional jewellery codes”.
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“Her way of collecting, layering and mixing jewellery with ultra-modern spontaneity reflects her singular personality, cultivates uniqueness and asserts her many-faceted identity,” continued the brand release. “She lives by her own rules and prefers to mix it up as a singer, model, muse or actress — her only limit is her own freedom.”
Delevingne is already well associated with the brand as one of the current ambassadors for Dior Beauty. Her new Dior Joaillerie campaign is set to launch globally with a short film in Paris’ Charles de Gaulle Airport on 1 November. Watch a preview below – and go behind-the-scenes in our exclusive video, above.
This article originally appeared on Harper’s BAZAAR UK.
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