George Clooney + Dog = Happiness

Who knew that the sum of contentment could be distilled into this simple equation? But so it proves.

Omega, the luxury Swiss watch company, has done us all a very great favor by uniting master and pooch for its Seamaster Aqua Terra wristwatch campaign this spring. Like the Oscar-winning actor and director, Einstein, a rescue Cocker Spaniel cross, has nicely grizzled locks and a gently teasing sense of humour, as well as a hunger for success.

For a start, the pictures are almost totally all about the dog, as Clooney admits: “Einstein has been studying acting for many years now, as you can imagine. I think he’s concerned that I am in his shot and he thinks that perhaps you can airbrush me out if it. That’s his hope.”


So the rather solid bulk of Einstein sits front and centre in these pictures by Sam Jones, peering into a camera lens, while the star’s face is almost wholly obscured by his dumb chum’s gently waving locks.

According to Clooney, the canine flirted with the idea of entering the sphere of science, spurred on by a combination of nominative determinism and wild hair. No doubt his serious side was attracted to the Seamaster’s anti-magnetic movements and Co-Axial calibre. But he recalled that the professions are well represented in the Hollywood household these days, thanks to Amal Clooney and her human-rights law practice, and decided to fall back on showbusiness, with these gratifying results.

We look forward to seeing Einstein’s directorial debut at the 2016 Cannes Film Festival.