Audrey Hepburn immortalised American luxury jeweller Tiffany & Co. in the film Breakfast at Tiffany’s, based on Truman Capote’s novel. From themed birthday parties to fictional personality traits (Blair Waldorf, anyone?), Tiffany & Co. and its signature blue has since become an emblem of ultimate sophistication and elegance for women all over of the world. And now, men too can join in on the experience with the launch of their newest dedicated men’s collection comprising jewellery, accessories, barware, home objects, games and more.
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Unlike its female counterpart, the men’s collection doesn’t have an iconic face or character attached to it. So, who is it for? For starters, the idea behind the collection was to embody the spirit of the modern man; someone who’s bold and confident, casual yet refined and a style arbiter with a discerning eye for quality. To put into context, it’s for the Chuck Basses of the world—in the later years of course.
Tiffany Men’s also feature the Tiffany 1837 Makers collection, which “is a nod to the workmanship and time-honored techniques used in creating jewellery—the idea that there’s a person behind each object,” said Reed Krakoff, chief artistic officer.
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The most impressive piece from the collection, is perhaps their unique handcrafted solid sterling silver and 18k yellow vermeil chess set. Other equally desirable pieces include the Makers bracelets and Tiffany T bracelets; Tiffany 1837 Makers ID tag pendant in sterling silver; Tiffany 1837 Makers square pendant in 18k yellow gold and Tiffany 1837 Makers compass in sterling silver.
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Tiffany’s venture into jewellery for men heralds a new era for jewellery. As it is, the jewellery industry is still very small, especially when it comes to products for men. Which is a good thing for Tiffany as they’ll have first-movers advantage in the game, chiefly with building brand loyalty among their male consumers.
Now, there’s reason for both you and the men in your life to visit Tiffany & Co.
