South Korean K-pop girl group Blackpink is taking over the world. Besides winning legions of fans with their high-energy tunes and dance moves, the impeccable styles of members Lisa, Jisoo, Rosé and Jennie have also caught the eyes of many luxury houses to represent their brands. Lisa, for example, is the face for M.A.C. CELINE and Bvlgari, and Jisoo was just recently appointed the global brand ambassador for Dior. Jennie, on the other hand, is representing Chanel. Today, Tiffany & Co, announces that Rosé is the new global ambassador for its HardWear digital campaign in 2021.
The American luxury jewellery and specialty retailer picked Rosé because of her “bold personality and modern style influence”, which is in line with the attitude and identity of the collection.
“I’ve always loved wearing Tiffany jewellery. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me,” says Rosé. “I am very honoured and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it.”
The Tiffany HardWear collection made its debut in 2017 and was inspired by a 1971 bracelet from the Tiffany archives. According to official statement, the campaign “highlights the collection’s gauge links and industrial shapes— bold designs that play with tension, proportion and balance.”
Watch this space.
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