Buy The Ōura Ring, But Make It Gucci

Photo: Gucci

A new piece of Gucci jewellery is integrating fashion into the new frontier of health and wellness.

On May 26 (Thursday), the fashion house announced a new partnership with Ōura, the Finland-based company that developed a “smart ring” to provide customers with personalised health data and guidance. Enter: the Gucci x Ōura Ring, which is designed with Gucci’s iconic interlocking G logo in 18-karat yellow gold. A braided torchon pattern also wraps around the black PVD-coated titanium band, making this more than your average health accessory.

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The ring is installed with Ōura’s Generation 3 tech, featuring a suite of advanced research-grade sensors that can read various body vitals and subsequently distribute personalised health metrics. A press release notes that the ring’s sensors have a “much stronger signal than wrist-based wearables” that provide similar health statistics.

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The data captured by the Gucci x Ōura Ring ranges from heart and respiratory rates to temperature in order to target the potential effects of stress or illness on the body. The ring also includes a sleep analysis function that tracks the quality of sleep based on the vitals and time spent in each stage of sleep.

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Every day, the personalised metrics are then translated and summarised into different scores alongside insights that advise wearers on how to optimise their health—all of which can be accessed through the Ōura app.

Buy The Ōura Ring, But Make It Gucci
Photo: GUCCI

The Gucci x Ōura Ring is available in select stores across the globe or online at

This article originally appeared on Harper’s BAZAAR US.