Alison Chemla, creative director and designer of Alison Lou, a fine jewelry brand based in New York City, just happens to be close friends with Insta-famous A-list actress Emily Ratajkowski. So, it seemed only natural for the designer to tap her model pal to star as the face for the label’s just-launched collection, Loucite by Alison Lou.
The 12-piece Loucite line is comprised of a full-range of fun and playful enamel-based colorful “jelly” hoops, which are sold in three sizes (small, medium, large). The brand’s newest campaign imagery showcases a stunning Ratajkowski in a series of semi-scandalous shots, sporting only a PVC transparent jacket and the Loucite hoops.
LOUcite: my latest endeavor that I am so excited to share with you all. First, I want to thank Emily – these images are beyond what I could have ever imagined. LOUcite is a natural extension of my brand. We worked tirelessly to bring you something fresh and accessible. The Jelly Hoops come in a wide range of colors and sizes. I hope you love them as much as I do! Stock is limited. Happy Shopping ❤️ Alison Very Special Thanks to: @jacqharriet @daniellenachmani @hungvango @teddicranfordhair @brynsmth & most importantly….@alexandratirsch and @mflewin (that’s in no specific order)!
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Chelma said the partnership between Ratajkowski and the Alison Lou jewelry label felt perfect for this fresh and fun collection.
“Emily has been a good friend and close to the brand for some time now,” the designer explained. “Launching Loucite was really special to me and this felt like the right moment to work together.”