Alison Chemla, creative director and designer of Alison Lou, a fine jewelry brand based in New York City, just happens to be close friends with Insta-famous A-list actress Emily Ratajkowski. So, it seemed only natural for the designer to tap her model pal to star as the face for the label’s just-launched collection, Loucite by Alison Lou.
The 12-piece Loucite line is comprised of a full-range of fun and playful enamel-based colorful “jelly” hoops, which are sold in three sizes (small, medium, large). The brand’s newest campaign imagery showcases a stunning Ratajkowski in a series of semi-scandalous shots, sporting only a PVC transparent jacket and the Loucite hoops.
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Chelma said the partnership between Ratajkowski and the Alison Lou jewelry label felt perfect for this fresh and fun collection.
“Emily has been a good friend and close to the brand for some time now,” the designer explained. “Launching Loucite was really special to me and this felt like the right moment to work together.”